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Process

A typical decision-context process
Analysis of the problem & solution position statement
  • Discussion to define problems and objectives

  • Situation analysis

    • Market analysis
    • Survey
    • Focus group
  • Development of interventions

Empirical evaluation
  • Experimental investigation of one or several interventions
  • Statistical evaluation, comparison of the interventions‘ effectiveness
Proposal for solution
  • Oral and written report about the effectiveness and efficacy (and other pros and cons) of the examined interventions
  • Design and implementation of a final package of interventions
  • Long-term evaluation of implemented interventions

Diet

You would like to reduce the meat consumption in your canteen?
Analysis of the problem & solution position statement
  • Discussion to define problems and objectives

  • Situation analysis

    • Analysis of the accessibility, positioning and labeling of vegetarian meals

    • Measuring attitudes, motivation and perception of canteen guests (questionnaire survey, approximately 200 guests)

  • Development of interventions

Empirical evaluation
  • Interventions:

  • Statistical evaluation: Comparison of the effectiveness of the three interventions

Proposal for solution & implementation
  • Oral and written report about the effectiveness and efficacy (and other pros and cons) of the examined interventions
  • Design and implementation of a final package of interventions (e.g. WHO board and repositioning of vegetarian meals)
  • Evaluation of the interventions' effectiveness after half a year to test their long-term effects

Apps

You would like to increase your exercise-app's effectiveness and consequently the users’ enthusiasm?
Analysis of the problem & solution position statement
  • Discussion to define problems and objectives

  • Situation analysis

    • Assessing user satisfaction and reasons for product neglect using customer polls and questionnaires

    • Observation of users using the app (usability testing)

  • Development of interventions

Empirical evaluation
  • Interventions

    • Implementation of a points-based reward system (e.g. avatar personalization)

    • Goal-communication through social media (Pre- Commitment)

    • Framing of goal-setting dependent on the individuals' achievement goal (e.g. win vs. loss or regulatory fit)

  • Statistical evaluation: Comparison of the effectiveness of the three interventions with regard to user satisfaction and activity levels

Proposal for solution & implementation
  • Oral and written report about the effectiveness and efficacy (and other pros and cons) of the examined interventions
  • Design and implementation of a final package of interventions (e.g. individualized goal framing and implementation of a reward system)
  • Evaluation of the interventions' effectiveness after half a year to test their long-term effects

Bills

You want to promote timely settlings of invoices?
Analysis of the problem & solution position statement
  • Discussion to define problems and objectives
  • Situation analysis
    • Analysis of the circumstances of late payments (e.g. statistical analysis of correlates of late payments)
    • Implementation of a client survey
  • Development of interventions
Empirical evaluation
  • Interventions

  • Statistical evaluation: Comparison of the effectiveness of the three interventions with regard to timely settling of invoices

Proposal for solution & Implementation
  • Oral and written report about the effectiveness and efficacy (and other pros and cons) of the examined interventions
  • Design and implementation of a final package of interventions (e.g. communication of social norms through an SMS reminder)
  • Evaluation of the interventions' effectiveness after half a year to test their long-term effects

Health

You want to increase orderly intake of a drug (e.g. antibiotics)?
Analysis of the problem & solution position statement
  • Discussion to define problems and objectives

  • Situation analysis

    • Analysis of packaging, clinical picture and representative patients

    • Surveying of patients by means of „Event Sampling“ (to identify critical situations)

  • Development of interventions

Empirical evaluation
  • Interventions

    • Modification of labeling (e.g. label single pills with weekdays)

    • Text message / App Service

    • Integration of drug intake into daily routine (guiding attention towards behavior)

  • Statistical evaluation: Comparison of the effectiveness of the three evaluations with regard to the orderly intake of the drug

Proposal for solution & implementation
  • Oral and written report about the effectiveness and efficacy (and other pros and cons) of the examined interventions
  • Design and implementation of a final package of interventions (e.g. SMS reminder and labeling)
  • Evaluation of the interventions' effectiveness after half a year to test their long-term effects

More

You work in a different field?
Flexible application

The decision-context process is not tied to a specific domain and is therefore applicable in any domain to promote sustainable behavior. Do not hesitate to contact us if your area of interest lies in a different domain.